Using Dramatic Demonstrations To Increase Conversions

Of the 4,000+ marketing messages your prospects are exposed to daily, how does yours cut through the clutter and get their attention? With a dramatic demonstration, that’s how!

Here is what a dramatic demonstration is: something, that in a matter of seconds, communicates both the value and the proof of your biggest promise in your marketing message.

For example, one time I was selling a program on how to create information products in under 48 hours. The claim was very hard to believe, and I knew it. But I also knew it was possible for people to do it. The solution – I concocted a dramatic demonstration that basically said: “I’ll give you $100 out of my pocket if you can’t create an info product 48 hours from today using my system!”

See what I did? I communicated the core benefit of my product, and I dramatically demonstrated, with proof, that it was possible. The result: it’s become one of my best sellers. Gutsy? Sure. Worth it? You bet!

I believe in the power of dramatic demonstrations so much, I once spent several days analyzing over one thousand advertisements to get ideas for dramatic demonstrations. Then, I categorized what I found, and when I was done I discovered this: there are 7 different ways to use dramatic demonstrations. Out of those 7, the best, by far is to use instant gratification tied to proof.

Example: One of the ads I analyzed had this headline: “Drop me off in any major city in the US, give me money just for food and shelter, and in under 72 hours I’ll buy you a piece of prime real estate with no money down!” That’s a much more powerful appeal than, “How to buy real estate with no money down” wouldn’t you agree? And it has the two core elements – instant gratification (under 72 hours) and proof (drop me off in any city…).

So how could you use this example in your marketing? Here’s what I did. Once, I did a webinar promoting a new product I had created on membership sites. What I did was show the audience, in real time, a dramatic demonstration. I said, “Someone pick a completely random niche and I’ll set you up a membership site for it in under 6 minutes, using completely free software.” So an audience member typed in a niche, and I went and I did it, live, in front of the entire audience.

It’s the same concept of the ad above.

Are you getting any ideas yet? What you need to do is find a quick solution to a very pressing problem that people experience, then find a dramatic way to prove your quick solution is legitimate. Then you will get conversions on your ads that even top dog copywriters would drool over.

Jason Fladlien is a speed freak – having created over 35+ products and written over 72 winning sales letters in the last 18 months. To get some really cool stuff, go to

Claim Your FREE Subscription Now!

Fill out the form below to immediately receive your FREE Subscription to the NEW Online Success News every month!

There's NO COST now or in the future - just plenty of quality, free Online Success information for you.

Type In Your Full Name:  
Type In Your Primary Email Address:  


There's NO COST, NO OBLIGATION. CANCEL at anytime!